About this project

As an intern and now freelance Graphic Designer for the APA, I was tasked with designing print and web materials for the 2016 APA Convention. I designed a booklet that included organizational information, convention details, a survey, and an infographic showing the benefits of membership. To promote the convention, I designed postcards encouraging members to register, advertisements about the convention that were published in the APA's magazine "The Monitor", and HTML emails reminding members to plan for the convention. I also designed posters for specific classes that were held at the convention such as: the APA member Focus Group: Advocacy. As a freelance designer, I designed web banners to encourage members to renew their membership for the new year. These ads are currently in circulation on the APA website.