About this project

To Write Love On Her Arms is a non-profit organization based around the idea that everyone is valuable and deserves respect despite their affliction, addiction, or mental health. The purpose of this rebrand was to add sustenance to a somewhat transparent and blunt design.
The logo is based on the organizations acronym. The L is cyan to make "love" the most emphasized part of the logo. The ellipsis gives the logo balance and signifies "continuance" and "etc." which ties to the organizations practice of suicide prevention. The ellipsis also connects "love" to "her" which reveals the basic idea of the organization. To be loved & to love others.