About this project

The Snapp out of it campaign is an initiative to entice loyal consumers to drink more and encourage others to try Snapple products. This campaign is focused on bringing zest and happiness to an otherwise boring day, or in other words to "Snapp out of it". In terms of design, I wanted to communicate the "zest and happiness" felt after drinking Snapple. This was accomplished by using bright colors and organic patterns. Overall this campaign was a success, winning "best plansbook", "best presenter", and third place overall at an NAAF regional competition.