About this project

This project was inspired by the song "cloudline" by Joseph. In the lyrics, the singer describes being "taken to the water" and being unable to "see the shore". I interpreted these to represent environmental disasters that needed attention. I decided to combat the issues of shore littering, urban smogg, and deforestation. Each illustrated poster advertises an event hosted by cloudline that would soften the environmental impact of the pollution. Also, each poster was printed on wildflower seed paper, so if any littering did occur the impact would be positive. To expand the brand, I created a "Herb Garden Starter Kit". This kit would include seeds, instructions for growth, and serve as a permanent container for the plants. This product is meant to promote environmental awareness and to connect the customer to nature.